Quackbase!

Claim number: 68

Claimant: Health Matters

Claim date: Dec. 9, 2011

Brand name: Immune Restore Optimal Health Supplements

Forum in which the claim was made: Advert in Mail & Guardian

Claim methodology: Herbal remedies

Frequency with which the claim is made by this claimant: Once off

Actual claim: Reduces HIV Viral Load

Plausibility of this claim: Untested and implausible

Summary

The advert claims to reduce Viral load, restore optimal health, improve CD4 Count

Responses

• Response no 94: ASASA ASA Directorate Ruling on 2012-05-07

Description

The advertisement, inter alia, promotes the respondent's "Immune Restore
Optimal Health Supplements" under the heading "ARE YOU HIV+?" It punts the
product as "... a combination of trace elements essential for normal immune
system" and explains that it "... replaces the vital aminal acids & vitamins
depleted by HIV". It also features four ticked boxes with the following
wording:

. "LOWERS VIRAL LOAD"
. "REPAIRS IMMUNE SYSTEM"
. "IMPROVES CD4 COUNT"
. "CAN BE TAKEN WITH ARVS".