Quackbase!

Response number: 76

Responder: ASASA

Date of response: Sept. 20, 2011

Type of response: Ruling

Solal again appealed the ASA decision in favour of the Sugar Association. The ASA has ruled against Solal's new appeal.

Claims dealt with in this response

• Claim no 31: Solal Technologies Sugar has harmful effects made on 2009-12-01 - Hyperbole

Documents relevant to this claim

• ASASolalRuling20Sept

Description

In this long-running saga, following the Sugar Association's complaint to the ASA that Solal's claims in its advertisements for its "Naturally Sweet" and "Stevia Sweet" products were misleading, Solal again appealed the ASA's decision in favour of the Sugar Association. The ASA has ruled against Solal's new appeal.