The Advertising Standards Authority of South Africa (ASA) has upheld complaints lodged by Equal Education and Harris Steinman against vitamin salesman Patrick Holford.

The Advertising Standards Authority has ordered Patrick Holford to withdraw the claim that Mood Food supports mood and mental vitality.

Vitamin salesman Patrick Holford is making implausible claims again. This time it's to sell his micronutrient supplement, Smart Kid Brains Boost.